Maqami Blog
Speed That Sells: How Performance Wins B2B Travel
•4 min read•
GrowthEngineering
Performance is a feature. In accommodation search, speed multiplies every other advantage you have—pricing, content, coverage—because it lets agents iterate faster.
Latency compounds
Sub-200ms APIs keep users in flow. Drop-offs shrink, quote accuracy climbs, and margin protection gets easier.
Fewer steps, clearer outcomes
Micro-optimizations in filtering, sorting, and checkout reduce friction and cognitive load. Faster decisions mean more conversions.
