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Webhook

Technology

Definition

An HTTP callback that pushes event notifications to subscribed systems.

In B2B Hotel Distribution

Webhook is a core technology concept in B2B hotel distribution and directly affects booking outcomes for agencies, wholesalers, and travel technology teams. In Maqami workflows, this concept is used to standardize supplier connectivity, rate governance, and operational reliability across destinations and channels. Understanding webhook helps teams reduce manual errors, improve conversion, and keep commercial controls aligned with contract rules. In practice, high-performing travel businesses document this term in their internal playbooks so pricing, operations, and engineering teams make consistent decisions at scale.

Webhook is a core technology concept in B2B hotel distribution and directly affects booking outcomes for agencies, wholesalers, and travel technology teams. In Maqami workflows, this concept is used to standardize supplier connectivity, rate governance, and operational reliability across destinations and channels. Understanding webhook helps teams reduce manual errors, improve conversion, and keep commercial controls aligned with contract rules. In practice, high-performing travel businesses document this term in their internal playbooks so pricing, operations, and engineering teams make consistent decisions at scale.

Usage Example

A webhook notified the CRM when a booking moved to confirmed state.

Related Terms

JSONSDKSandboxAPI

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About Maqami

We're Building the Platform We Always Wanted

The B2B travel industry is filled with powerful players, but it's held back by slow, fragmented, and outdated technology. We founded Maqami to build the accommodation engine we knew our partners deserved: a platform that is brutally efficient, relentlessly reliable, and built on a foundation of genuine partnership.

Our Story: A Better Way to Book

Maqami wasn't born in a boardroom; it was born from decades of first-hand experience navigating the complexities of the global accommodation market. We were the agents, the operators, and the developers frustrated by the daily friction of doing business:

  • Slow, clunky portals that wasted precious time and lost sales.
  • The chaos of managing dozens of separate supplier accounts and invoices.
  • Opaque and inconsistent pricing that made it impossible to protect margins.
  • Poorly documented APIs that turned simple integrations into month-long projects.

We knew there had to be a better way. Instead of waiting for one, we decided to build it. We started Maqami with a clear and ambitious goal: to create a single, unified platform that makes sourcing and booking accommodation instant, intelligent, and incredibly profitable for our partners.

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Our mission is simple: provide our partners with an undeniable competitive advantage through superior technology and a genuine partnership. We achieve this by focusing on four core principles:

Absolute Speed

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Ahmed Negm
Founder & Chief Executive Officer

With over a decade of experience in tourism and technology, Ahmed founded Maqami to solve deep operational inefficiencies. He leads with a relentless focus on product excellence and partner success.

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Somaia Mohammed
Co-Founder & Chief Technology Officer

Architect of Maqami's high-performance platform and veteran of enterprise-grade systems. Leads engineering with an obsession for speed, reliability, and a world-class developer experience.

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Ammar Yasser Mahrous
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