Markup
Pricing
Definition
The amount or percentage added to a net rate to create a selling price.
In B2B Hotel Distribution
Markup is a core pricing concept in B2B hotel distribution and directly affects booking outcomes for agencies, wholesalers, and travel technology teams. In Maqami workflows, this concept is used to standardize supplier connectivity, rate governance, and operational reliability across destinations and channels. Understanding markup helps teams reduce manual errors, improve conversion, and keep commercial controls aligned with contract rules. In practice, high-performing travel businesses document this term in their internal playbooks so pricing, operations, and engineering teams make consistent decisions at scale.
Markup is a core pricing concept in B2B hotel distribution and directly affects booking outcomes for agencies, wholesalers, and travel technology teams. In Maqami workflows, this concept is used to standardize supplier connectivity, rate governance, and operational reliability across destinations and channels. Understanding markup helps teams reduce manual errors, improve conversion, and keep commercial controls aligned with contract rules. In practice, high-performing travel businesses document this term in their internal playbooks so pricing, operations, and engineering teams make consistent decisions at scale.
Usage Example
The OTA applied a dynamic markup rule per destination and travel date.
Related Terms
Apply This in Maqami
Use this concept in your hotel sourcing and pricing workflow by connecting through Maqami's free B2B platform and API.